Capital Appeals


Raise money for building and other projects using the big gift process. Undertake a professional feasibility study to lay the foundations for a successful appeal. Write and produce a concise and relevant case statement. Develop the Private Phase of the capital appeal including the recruitment of appeal patrons and an appeal committee.  Undertake donor research to include high net-worth individual givers, trusts & foundations and relevant corporate institutions. Undertake discrete private approaches to selected high-worth individuals, trustees & administrators of national, regional and local trusts as well as relevant corporate leaders. Launch the Public Phase when at least half the appeal target has already been raised or pledged. Liaise with media outlets to target appeal fundraising activities. Produce a systematic, strategic approach for appeal community fundraising. Co-ordinate all appeal fundraising to achieve a successful completion.

Capital Appeals are all about ... 

 getting the right people
 to approach the right donors
 at the right time
 in the right place
 for the right amount
 in the right way

We will ensure that you manage to do as many of these as you possibly can. The feasibility, research and preparatory stages of a capital appeal are paramount.  With good preparation, sound management of the organisation and some useful contacts (we can help you to find these people) most appeals will succeed.

We can support your capital appeal in the best way for you.  This could simply be some high-level advice and consultancy on strategy and feasibility and some training for your existing fundraisers or we can help you more fully in the capital appeal process, even providing hands-on support.

Capital Appeals

Martin House Children's Hospice, Yorkshire

 “As the Chairman of Martin House I would have no hesitation in recommending Paddy most warmly.  He has helped us raise essential funds for our Teenage Unit by directing the appeal that has reached its £2.2 million target. Apart from being effective and knowledgeable he is actually, and perhaps more importantly, a sensitive and understanding individual and this affects the way he works. He has been most understanding in knowing when to keep a low profile and in dealing with Martin House he has respected the wishes of staff, parents and children.” 

Trinity Homelessness Centre, Hampshire

 “We needed to raise £2.6 million to build a day centre for homeless people and had no idea where to start when we met Paddy.  He soon sorted us out by systemising what we had to do. He learnt all about the charity and what we wanted to do, wrote out our ‘case for support’, helped us with the costings for the project and then worked with us laying out our capital appeal strategy.  I was particularly impressed by how he insisted on meeting some of the homeless people themselves on his own and chatting to them about their lives and their issues. He then helped us recruit the lord lieutenant as an appeal patron, a chairman for our appeal committee and then the other members of that committee. This was the cornerstone to the whole appeal and from that time, with Paddy’s advice, we were able to raise the appeal total and build the day centre.”  

Guild Care Dementia Home, Sussex

 “Paddy helped us with our appeal to raise £1.5 million towards our largest project ever costing some £7.5 million. In his time here, he has been thoroughly professional, showing expertise and knowledge in all areas of fundraising, but especially with supporting our efforts in raising £850,000 from trusts and foundations. The networking he undertook unearthed over 100 contacts with people ranging from local landowners to trustees of some of the UK’s largest trusts.  It was a pleasure to work with Paddy, his passion and enthusiasm shines through at all times and, above all, he completely understands the ways of funders and the voluntary sector. Many thanks.” 

Homelink Day Centre, Surrey

 “I just wanted to thank you both [Paddy and Heidi] for being at the launch of our brand new £1.2 million building yesterday. When we engaged you three years ago you embraced our project and our ethos and became part of our organisation believing passionately in Homelink and the service we provide. Starting with a £760,000 grant from the Department of Health and then with other grants and pledges we knew we would succeed with this appeal. Thank you for everything, we could not have got to where we are today without your help. We believe that we have been very lucky to find you and you have both proven your weight in gold." 

Royal National College for the Blind, Hereford

 “Paddy is helping us with our £21 million re-development appeal.  We have raised £14 million so far from statutory and similar bodies and Paddy is now showing us how to approach prospective major donors and how to maximise on trusts and foundations.  We are impressed with how he is overseeing the fundraising department and how he is taking a lead on the activities while, at the same time, is transferring his skills and experience to the team.” 

Children's Air Ambulance, Coventry

 "Paddy worked with us for a period of over a year. His methodology includes spending a good amount of his consultancy time actually with his clients and their prospects and with us there was no exception to this. He travelled up to us every fortnight for a two-day visit, staying in an inexpensive B&B, and was really part of the team at our Coventry offices.   He worked well with the staff and volunteers and networked thoroughly - he even managed to recruit all the lord lieutenants for each of our five counties where we work. Furthermore he was instrumental in recruiting the appeal chairman and asking and receiving from him a leading gift of £360,000. "

St John's Church, Redhill, Surrey


“When I first met with a group of people from St John’s Redhill in 2014 to set about raising £2.000,000 for the construction of our new building we had some property to sell and some ideas on fundraising events but little more. 

I was introduced to Paddy Hunter Murphy who helped us in many ways:

· Paddy directed us in the writing of our “Case for Support” which clearly showed our project in the best light for people to support.

· Paddy trained some of us in making applications to trusts and foundations not just in the applications themselves but in researching those most likely to support us as well as the small things such as signing the applications in ink. 

· Paddy made us very aware of the need to have an Appeal Chairperson who would enthuse our congregation to support the cause. We quickly identified someone who Paddy and I met who has played a major part in our fundraising.

· Paddy worked with me in meeting with a major individual donor who has contributed in excess of £100,000

·  Paddy showed us the need for Appeal Patrons – people who could introduce us to Trustees of grant making bodies. Paddy was always willing to meet these people with us.

We have now raised circa £1.9 million which has come from sale of property (50%), Congregation and other personal gifts (25%), Grants from Trusts and Foundations (10%) Legacies (5%) Events and other misc donations (10%).

Paddy has been an invaluable source of advice and support- he is knowledgeable and realistic which has been a winning combination!”

Chris Elliott Dec 2017 

Meath Trust for Epilepsy, Surrey

"We had a real need to build a purpose-built detached house to enable our more able clients to live a more independent life.  We were worried that a capital appeal would deplete our important revenue fundraising so we sought independent advice. 

As soon as Paddy arrived he had an immediate impact as he took us through the process of recruiting appeal patrons and undertaking donor research as preparation for the appeal. it was this early work, as well as giving us the confidence to go to past and present majr donors that provided the cornerstones for our successful £3 million appeal. "